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Evolution
Revolution
“When a Chinese bamboo seed is planted, it requires daily watering and nurturing but shows no visible growth for the first four years. During this time, the Chinese bamboo tree develops an extensive underground root system, spreading far and wide to establish a strong foundation. Then, in the fifth year, something remarkable happens – the Chinese bamboo tree suddenly sprouts and begins to grow rapidly, sometimes as much as several feet in just a few weeks. This explosive growth is made possible by the robust root system that quietly developed underground for years. The story reminds us of the importance of patience, perseverance, and resilience in achieving our goals, and it highlights the potential for rapid growth and transformation when thee right conditions align.”
Assegai and Javelin have been appointed as the official agency of the Zulu Royal Household. We are tasked with advertising, marketing, and branding several projects commissioned by His Royal Highness King Misuzulu kaZwelithini. These projects include Princess Mkabayi Kajama, a Zulu-branded running shoe with the slogan “I run with kings and I walk with queens,” and Cultures United. These flagship products are endorsed by the Zulu Royal Household and overseen by Mpumelelo Bhulose, appointed by King Misuzulu kaZwelithini himself.
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The combination of our name, Assegai and Javelin, and our positioning statement, “Evolution Revolution,” work together to elevate your company’s status to new heights. An assegai is a weapon used by Zulu warriors in battle, while the javelin is used in sports, symbolizing the transition from the old to the new.
This reflects our mission to transform your company’s identity and thinking, embracing the fourth industrial revolution. Our positioning statement, “Evolution Revolution,” signifies the significant and transformative changes we gradually implement, ultimately leading to major shifts and breakthroughs within your company.
We are not merely a design house. We conduct in-depth research on your company before starting any design work. First, we begin with a brand audit to understand your current status. An extensive brand audit allows us to gather the necessary data to position your company for long-term success. Next, we perform a competitor analysis to see how you compare to your competition and identify strategies to surpass them, ensuring you always maintain a competitive edge.
We the conduct a capacity assessment, with your help, to determine your company’s ability to take on and service more clients with your current infrastructure. This information helps us tailor your advertising, marketing, and branding initiatives, preparing your company for sustained success.
In an era of increasing globalization, building brands goes beyond appealing to a local audience. Our team of international experts, based in Australia, New Zealand, Ireland, the United Kingdom, and South Africa, brings over a century of collective experience to the table. While trends come and go, our priority is constructing a solid foundation that allows your business to thrive. We pride ourselves on our ability to adapt and evolve with the ever-changing global market.
By leveraging a variety of online platforms, we draw on the extensive knowledge of our international team to ensure your brand’s growth and success. With offices in all the aforementioned countries, we’re not just a face on a screen, we’re accessible and ready to support your business both online and in person.
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